THE MASTER'S VOICE PODCAST | Malind Kapur, EVP - Piaggio Vehicles: literally driving business on the wheels of purpose

This, the 27th episode of our podcast series The Master’s Voice, features Malind Kapur, Senior Vice President, Marketing and Channel Development, Piaggio Vehicles Pvt. Ltd, in conversation with Pavan R Chawla, about literally driving business on the wheels of purpose. 

Malind speaks of how the three-wheeler arm of the Piaggio business stepped up to the challenges of the pandemic-enforced lockdown, and of its innovative initiatives including selling, through the mobile and web platforms,  auto rickshaws to people who had lost their jobs and livelihoods during the pandemic. 

In the process, the company helped thousands of drivers and their families stay on their feet and even helped them ward off extreme deprivation including possible starvation, by not only helping them make a living, but in the initial days, even helping them with food supplies, and also providing their children scholarships to continue their education after standard X.  

A lesson in driving business with purpose.

Malind brings more than three decades of professional experience --  both national and international -- with an outstanding track record in varied industries and diverse cultures.

Today, as an experienced and wise expert, Malind is one of the acknowledged leaders in marketing and brand- and business building in the mobility space. Malind has worked with many reputed companies such as Force Motors, Escorts, Sintex Industries, Eternit Everest and Pennzoil India Ltd.

A strategic business leader with an ever-practical approach, at Piaggio, Malind  is responsible for business strategy and profit planning, EVA growth, P&L contribution, brand architecture, marketing, product profiling, market research, product strategy, channel & business development and sales & customer care. Malind is also a strong believer in the future of electric mobility and specializes in Electric Business & Profit Planning. He has earned industry-wide respect for building teams that excel in performance and have grown the business manifold, enhancing profitability.

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