Ep 122: Angela Scaffidi of SenateSHJ, and Global Chair – PROI, on Communications, Leadership and the evolving PR landscape

In this episode of MVP - The Master's Voice Podcast, Angela Scaffidi, Founding Partner & Global Chair of SenateSHJ and Global Chair at PROI Worldwide, discusses strategic communications, leadership, and the evolving PR landscape. She is in conversation with show host Pavan R Chawla.

Through SenateSHJ, Angela and her team tackle complex challenges in reputation management, change, and engagement. As PROI Worldwide’s Global Chair, she focuses on uniting entrepreneurial communication agencies to share best practices, ensuring their campaigns remain impactful and market-leading.

Angela elaborates on the changing roles of PR professionals, emphasizing the need to address modern challenges like misinformation, cybersecurity, and geopolitical issues. She stresses the importance of fostering strong internal cultures and proactive stakeholder engagement. On the role of AI, Angela advocates for its use in enhancing efficiency while highlighting the ongoing need for human insight and ethical considerations.

Collaboration between agencies, especially through PROI, is another key theme. Angela discusses how PROI fosters global partnerships, helping agencies lead in the communications field. She also shares her leadership philosophy, emphasizing humility, curiosity, and collaboration in building resilient agency cultures. Angela names three PR leaders she admires: Madan Bahal, Claire Parsons, and Noel Turnbull, all of whom continue to give back to the profession.

Her deep commitment to community service, including supporting children with cancer and missing persons, informs her purpose-driven leadership approach. Angela’s insights on building strong client relationships, resilient cultures, and navigating the fast-paced PR landscape offer valuable guidance for professionals.

Tune in for practical advice and inspiration from one of the leading voices in global communications.

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