Exclusive | Creative druid Josy Paul, Chairman & CCO – BBDO India, in a heart-to-heart, on unlocking creative wisdom

This, the 99th episode of the award-winning series MVP - The Master's Voice Podcast, features Josy Paul, the acclaimed advertising and marketing leader, Chairman, and Chief Creative Officer at BBDO India. Josy's remarkable insights and unique perspective shine through his heart-to-heart conversation with show host Pavan R Chawla, Founder-Editor of MediaBrief.com. Josy embodies rare humility, values learning from failure, and champions free creative spirits.

Josy's belief in the significance of context, emphasizing that "context is your pulse on the world," is truly enlightening. He likens a great agency-client relationship to love, where giving is paramount. Josy shares how his years of trail, experience, failure and success have stood him in great stead as he keep moving forward in true seeker fashion. Little wonder, then, that he is a global advertising and creative icon.

Josy's preference for a circular approach over a pyramidal one, and his focus on the authority of the idea, not the other way around, reveal his innovative mindset. He candidly recalls a favorite car-back-seat creation and rediscovers a lost mission statement from his youth; a statement that reflects his enduring positivity.

Josy passionately speaks about empathy and imagination, addressing the yearning of young creatives for self-expression over approval. He acknowledges his own journey marked by failures, rejections, and embarrassment, which ultimately led to his resounding success.

Josy underscores the importance of generosity and its reciprocal rewards. His leadership at BBDO India revolves around making soul-stirring connections for client brands in a simple and self-effacing manner.

Josy's succinct response to 'Why BBDO India for brands?' encapsulates the mission and promise of the creative powerhouse he leads.

In a world where few listen, Josy values sensitivity and empowers his teams to think freely, avoiding clichés while nourishing their core energy center. His words are a source of wisdom and actionable insights for professionals, experts, promoters, and students alike. Josy Paul, Chairman and Chief Creative Officer at BBDO India, is the inspiring guest on the 99th episode of MVP – The Master’s Voice Podcast. Thank you for your time.

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