The 86th episode of our award-winning MVP – The Master's Voice Podcast from MediaBrief.com features two eminent advertising-world leaders, Srinivasan K Swamy and Ramesh Narayan, speaking with passion about the promise of the upcoming Goafest 2023. They speak with Pavan R Chawla.
GoaFest 23 will celebrate creativity, campaigns, and cocktails as India's biggest advertising festival from the 24th of May to the 26th of May this year, in Goa, of course. It's hosted by the Advertising Agency's Association of India, the 3As of I, and the Advertising Club of course, TAC.
Why Goafest?
It's much better than even Cannes... the opportunities that the industry gets in India, to my mind, are significantly more than what you get in any other part of the world... There is nothing as grand as this (Goafest); nothing as well-executed as this. And I think it's something that we as Indians can be very proud of: Srinivasan K SwamyI
t is the largest industry-wide event of its kind in the whole of India, in the whole of Asia perhaps. It's also a place where you get amazing content throughout the day; it's where you can meet the Who's Who of the industry, interact, network with them, have a great time. And, of course, salute excellence in advertising creativity. What more do you need?: Ramesh Narayan
Mr. Swamy reminisces about how Goafest really began to take shape when three gentlemen took off on a recce-tour to Goa, and the backstory behind the creation of the first event, how two distinguished bodies – the AAAI and The Advertising Club (TAC) – came together to harness their expertise across, respectively, raising money for the event and organizing it, and managing the entire process of the awards entries, judging, and running the awards nights at the Goafest.
They are excited about the response to Goafest 2023, which will see a larger number of agencies participating and provide sharp and precise answers to the question: Why Goafest? Mr. Swamy is all praise for the CM of Goa, who was open and generous in helping the advertising industry hold its biggest fiesta in Goa. Over the years, close to 50,000 professionals have attended the fests across all its editions, thereby giving an impetus to Goa tourism.
Regarding the future of Goafest, Ramesh is confident that it will continue to grow each year. "My one hope is that one day I will see the ABBY Awards as an Indian award that is aspirational across the world," he says.
Amen to that.
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