This, the 74th episode of our award-winning MVP – The Master’s Voice Podcast, features Midhula Devabhaktuni, Chief Marketing Officer and Co-Founder, Mivi, in conversation with host Pavan R Chawla, who is also Founder-Editor of MediaBrief.com.
Midhula leads leads and manages the marketing and sales part at Mivi.
Conceptualized in 2015 and several years in the planning, design, creation and rollout, Mivi today is a growing, significant player in the consumer wearables electronics industry, powering the category by creating great customer delight thanks to its world-class products designed and created for India, delivering top quality at appreciably lower prices and, very significantly, making in India every single product of the more than 140 it sells across the country. Thereby adding far more value than those just importing and reselling similar products.
Midhula tells me about how, her husband Viswanadh and she, well settled in well paying careers in the US, decided to return to India and created Mivi in 2015.
Today Mivi is making a strong impact in the consumer wearable electronics segment is a solid #3 in the category, and growing with speed tanks to its products, all of which are made in India (the top 2, to our belief, are only importing and reselling and do not manufacture in India). Midhula says, ‘the Mivi products are better than any International brand, and people are Vocal for Local’.
She also shares her belief that Mivi’s Made in India products are poised to change the face of consumer electronics across wearables and more categories in India, over the next few years.
Because… well, Midhula’s one mantra for Mivi is: No one can promote your product better than a happy customer. And Mivi, as Midhula says and I definitely agree, is thriving on that count.
This, and much more in the latest episode of MVP – The Master’s Voice Podcast. Listen to the conversation with Midhula Devabhaktuni, Chief Marketing Officer and Co-Founder at Mivi.
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