My guest in this, the latest episode of MVP – The Master’s Voice Podcast, is someone who brings solid Sales and Marketing experience from some great brands he’s worked with, and today leads the crucial marketing function at a Unicorn -- Anupam Gurani, Chief Marketing Officer of the Unicorn, School EdTech major LEAD.
Anupam, who has more than 18 years of experience, working in various roles across Marketing, Digital Marketing, P&L management, Brand building, Sales, Key Account Management and Channel marketing, oversees the overall Marketing strategy and vertical at School EdTech major LEAD, where he also plays a significant role in accelerating business growth in existing as well as new markets.
LEAD serves more than 3,000 budget private schools in more than 400 cities. LEAD has been playing a major role in transforming school education in India and more important, narrowing learning gaps for more than 1.2 million students. LEAD is the first School EdTech player to enter the Unicorn club with a series E funding $100 million US Dollars, standing at a valuation of $1.1 billion.
The conversation, pegged on LEAD’s high-decibel, multi-media campaign to boost admissions for budget private schools, is a deep-dive chat on the campaign, and moves on to broader insights for marketing professionals on the insights and learnings a professional of Anupam’s excellent experience brings to the table.
And speaking of experience, well, before joining LEAD, Anupam was Senior Vice President & Head Sales at Disney+Hotstar, where he built the Digital Ad Sales Business and played a key role in strategic business decisions for the company. He has also worked with Vodafone India, where he led the Sales & Marketing team. And before that, Anupam spent over a decade, working in India & South East Asia with Reckitt Benckiser & Google, where he drove adoption of digital platforms for top FMCG clients. At Reckitt Benckiser (for Dettol), Anupam was involved in various roles across the Sales & Marketing functions.
This alumnus of IIM Bangalore and Delhi College of Engineering is a voracious reader and fitness enthusiast who loves cooking, and in this episode.
Come, join our conversation, as Anupam shares the nuances and finer points of the LEAD campaign, his experience of leading Marketing at LEAD, and some of the learnings, particularly during the lockdown, which he shares for the befit of both – younger marketing professionals and his peers. And more.
So join Anupam Gurani, CMO of the Unicorn School EdTech Major LEAD, and me, Pavan R Chawla, Founder-Editor of MEDIABRIEF.COM, on the latest episode of the MVP series. Thank you for your time.
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